http://www.youtube.com/watch?v=jzSuP_TMFtk
Organizations and people for global warming tend to play into people's fears and emotions to try and convince them that global warming is real. I thought that this video, shown at the Copenhagen Climate Conference in December, was a great example of how fear and emotion is very much tied into global warming. The use of a child as the center of this video is a wonderful way to key into the fear and get people to do something about this crisis, because who wouldn't be affected by little children telling you to save the world (especially at the end of the video with all the children from various countries telling the audience in sad, yet hopeful, voices to "Please help save the world")? At the beginning of the video, the little girl is watching all the disasters that are overtaking the TV, showing what global warming is doing to the world and that it is our fault (it also says that few do not believe that humans are causing global warming-- so why wouldn't people believe in it if everyone else does?) The video is scary and disturbing which makes people want to stand up and do something to save the world. The little girl losing her cute little polar bear stuffed animal to the deteriorating earth as a dark ominous cloud is cast upon her, the powerful music playing in the background, the world falling apart and being eaten up by storms all help to make a powerful impact on the audience. The video ends on a strong note with various people from different countries talking about what global warming is doing and how the world will be affected if we do not act now and help to stop global warming. Propaganda is a strong way to get a point across and what better way than tracing it with fear and emotional content?
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This commercial was hard to watch. It is definitely playing on the viewers emotions. I personally am the type of person to change the channel when something like this comes on just so I don’t have to watch it. I know how commercials like this (or the polar bears drowning) commercial effects me and that is why I try not to watch them. It seems that organizations use animals and children in a way to get your pity vote from them.
ReplyDeleteI think that there should be a limit on what can be shown on television when it comes to the marketing director trying to scare the viewer. If a child saw this, I can only imagine that they would be very scared… I know I was. I understand that it would be difficult to put rules to such an idea but I think it could help, especially when it comes to children viewers.
This video is intense to watch. I dont find it as hard as Melissa to watch something like this, however another part of the commercial hit home for me. It was that this little girl probably half my age, is willing to stand up for what she believes in. I know that other parts of this commercial are intense and eye opening, but the fact this this little girl set out to fight global warming really hit me. It was almost inspiring. I was thinking to myself while watching the video that if this little girl can stand up for what she believes in why cant I? But then again, does this girl really know what she is standing up for? Does she understand the issue, probably not. She just sees what is happening on television and as we know, t.v. is very biased.
ReplyDeleteIf you believe in environmental causes (whichever) this sort of thing makes you sick.
ReplyDeleteCome on guys, show your viewers some respect. We're not idiots.