Wednesday, March 31, 2010

Intervention Piece





ATTENTION CONSUMER:

These images may affect you without your knowledge; side effects may occur

Extensive research has demonstrated the negative results of female objectification in the media. Depression, appearance anxiety, body shame, sexual dysfunction, and eating disorders are only a few among the growing list of repercussions (Fredrickson & Noll, 1997). In addition to the objectification of women, the media commits another assault on the dignity of women. This assault is the dismemberment of women, and it has not received the attention it deserves…Dismemberment advertisements highlight one part of a woman’s body while ignoring all the other parts of her body. Dismemberment ads portray women with missing appendages or substitute appendages. Of course the ads are only symbolic of dismemberment, but the symbolic imagery creates nearly the same effect…self-objectification contributes to disordered eating directly.”

-The Objectification and Dismemberment of Women in the Media

Kacey D. Greening, Undergraduate Research Journal for the Human Sciences

DO SOMETHING ABOUT IT!

Write to American Apparel and tell them that what they’re doing is NOT ok with you!

Go to: http://www.americanapparel.net/feedback/

Or, for snail mail options, write to:

United States

American Apparel Inc.

747 Warehouse St.

Los Angeles, CA 90021

United States

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